NEW FASHION

FUTURE.
save Some world.
And we do it with positive environmental impact.
a lifetime. Guaranteed. And we do it with
positive environmental impact.


FINE WOOL
MY FRIEND.

To make knitwear that…



NEW SWEATERS
JUST RIGHT.


FINE WOOL
MY FRIEND.
happy sheep...

MEET
GIANLUCA.
get spinning...

KNITTING
PROCESS.
get knitting...

FOR YOU.
for life.

CARBON-
NEGATIVE
IMPACT.
carbon-negativity
for future positivity.

Start the
Journey.
THESE Could
be Yours.
A sheep adoptee that lives on the same New Zealand farm where the wool used to make the sweater came from. We will keep you up to date on how it’s doing, and what it’s up to. We want to remind you that every piece of clothing starts out life somewhere. In the case of our knitwear, it all begins with a sheep.



Our sweaters are designed to tell you the whole story. Each sweater has a digital NFC tag in the hem. Inspired by the tags farmers use to keep tabs on their flocks. A tap of the phone reveals the unique provenance of each sweater, its environmental impact. And you can also use it to track your sheep.

sheep Could
be Yours.

with its own sheep.


provenance.


















THIS ONE...
Zealand Merino wool. Designed for bright days.






















THIS ONE?
Zealand Merino wool. Designed for cooler days.


wool to help reconnect you to the Nature within and around you.
of profit
donated to
biodiversity
projects.


of profit
donated to
biodiversity
projects.
sheep’s clothes.




sweater. Cosy and conscientious.”




elegant as they are ethical.”



TRAILBLAZER
SAVE SOME
WORLD.

revolution.
We believe in a better
way of doing fashion.
Changing set ways will be a
challenge, but one we embrace.
And our eyes are on what comes
after and how to get there.
of us can change the world.
We believe in a better way of doing fashion.
Changing set ways will be a challenge, but one we embrace.
And our eyes are on what comes after and how to get there.