To bring you back in touch and aware of the story and impact behind the clothes we wear, each garment comes with its own trackable sheep. Your adoptive sheep is fully trackable through an RFID tag in its ear. And you will be kept up to date on its general life events. From its whereabouts, to when it’s been shorn, to when it’s had lambs. Through on farm sheep tracking technology. To see where your sheep is or access the provenance of your knitwear, simply tap the castor bean derived Ecopaxx® NFC tag in the hem with your phone.
We are committed to respecting, protecting and honouring the incredible animals who provide us with their wool. To that aim, we only work with Sheep Stations that are ZQ certified, meaning they conform to the highest animal welfare standards worldwide.

All the sheep are free to roam the vast properties they inhabit, and each station must offer five basic freedoms to the sheep: free to live naturally, free from thirst, free from discomfort, free from distress and free from disease. Ensuring all the sheep are humanely treated, well fed, live natural and healthy lives, and are not subjected to mulesing.
The Knitwear Journey.*
We design knitwear that reconnects us. That makes us more aware of the journey. That tells us the full story of the people and impact behind the things we wear.
*Worried about the amount of counties? Don’t Panic. Transport and travel is less than 1% of our overall carbon footprint.